Disney+

“More Than a Streaming Service.”

More than a streaming service is a campaign promoting Disney+ and its new Marvel shows. The campaign infiltrates the lives of Marvel fans bringing the show to them. Wildpostings of the Flag Smashers logo from The Falcon and The Winter solider with a QR code that when scanned leads users to a microsite to earn rewards and see behind the scenes footage. A digital billboard near areas with lots of foot traffic with a clock and Ms. Minutes fom the Loki series interacts with people passing by. The clock is going in reverse and is synchronized with famous clocks around the world such as Big Ben and Grand Central station that will all go in reverse at the same time. A Wandavision pop up that is an all black and white ice cream shop completely Westview and 50s themed with black ice cream.