Jaden Smith x Grailed
Jaded by Jaden Smith for Grailed was born out of a love for fashion and sustainability.
Shown at Milan, Paris and New York Fashion Week, each collection was conceived by Jaden using pre-existing listings on Grailed. As the world’s first fashion collection with zero production waste, we hope that you feel good about wearing Jaded as we did about creating it.
Art Director: Tyler Aguilera
Copywriter: Lucia Zhang













