Hyundai

“The Legend Returns.”

The legend returns is a campaign for Hyundai celebrating where its been but also where they’re headed. The campaign uses the fully electric Hyundai Grandeur concept car to promote the new line of EVs Hyundai will introduce in 2022. The campaign partners with Nintendo to create a mobile Hyundai version of a classic 80s racer game that continues into an 80s Hyundai pop up “Barcade”. The last extension is to collaborate with artist Daniel Arsham and have him create a one of a kind sculpture of the Grandeur to be seen in Art Galleries and museums.